Bob and Sally are both director-level leaders at a soon to launch e-commerce company (or fintech company, or protein replacement company – whatever, it doesn’t matter). Market conditions have shifted in such a way that the optimal time for launch is RIGHT NOW. The thing is though, right now is three months earlier than planned. Both Bob and Sally’s teams are key to the launch efforts. Both go to their team with the new rallying cry. “Here we go! Isn’t this exciting! It’s all

Victor lost his job nine months ago. After a couple of weeks of denial, anger, etc., he reached out to his network. There weren’t any offers of employment, but there were a few offers of contract work. Victor quickly realized that he has a skillset that many companies need but can’t afford full time. After six months of consulting, Victor sensed an opportunity and took a massive leap – he turned down a long-awaited job offer in favour of opening his own consulting business. T

It all starts with what we believe is a temporary downturn. Say, there’s a global pandemic that has shut down large sectors of the economy. Or maybe our nation is (Br)exiting a trade agreement that has defined its economics for the past thirty or so years. Or say our customers have become erroneously enamoured of a shiny new, yet (we believe) inferior, market entrant. No one panics because we can fix the issue in the long-term. Meanwhile, in the short-term, we decrease our sa