Meet Bob, Chris and Tina. Bob just won’t listen to reason. Chris is pigheaded. Tina will only do something if it was her idea. We’ve all worked with Bob, Chris and Tina. Some of us have been Bob, Chris and Tina, perhaps at a low point in our careers. They’re not bad people. You just haven’t figured out how to talk to them. Here’s how. 6 Steps to Influential Communication Step One Believe it or not the first step is not to hurl a load of facts and data at Bob, Chris and Tina.